Use 3 easy sentences to figure out what your customer won't usually tell you ....the true toll of the customer’s pain so that you can find out exactly how your product can help them

Understand the 3 core needs of any human being and exactly how you can use them to go more than "skin deep" to find your customer's personal motivations for buying and renewing their subscription

Create long-term CONNECTION to unlock repeat sales ... by using a specific technique that meets one fundamental science-proven desire that all humans share

Avoid 3 big mistakes that well-meaning sales people make that turn customers off, and learn exactly what to do and say instead.

Know the one question you should ask a qualified customer before jumping ahead and proposing a solution... Failing to do this will leave you wondering why they chose not to buy

Uncover the exact results that your customer achieved with your products and would normally not tell you .... so you can discover cross-selling (and testimonial) opportunities within their company

Make "I am not sure your product will work for me" concerns melt away without going down the rat hole of long and fruitless product evaluations

Know the exact questions and language to use to 'dial in' your offer for each customer

Use words that instill a feeling of TRUST ... that position you as a 'good vendor' so that customers renew subscriptions and choose to buy more

Apply a technique used by FBI in the most difficult hostage negotiations that will let you align with your customers so they want to buy more

Dig for 2 specific pieces of information that let you tap your customer's inner feelings .... so that you have set the stage to pre-handle and overcome sales objections downstream

Discover one simple phrase that immediately reframes an "at risk" or skeptical customer's grave concern in a way that convinces them that you can most certainly help them

Apply a counterintuitive method that makes customers feel the internal pain of a problem that you can help them solve. HINT: This technique is positive and not in the slightest bit manipulative

Eliminate the biggest emotional sales renewal killer

Get your customer to work with you even when you both completely disagree

Find out whether a customer truly needs a product feature that stands in the way of a purchase decision

Apply a tried and tested technique, used in a 1970’s TV detective series, that lets you to incrementally uncover the customer’s true motivations to buy. The beauty of it is that it does so without exerting sales pressure

Follow exact script examples and templates to quickly put these techniques into practice for sales renewals, brand new sales, and to increase existing deal sizes